Introducing Madrí Excepcional, a premium lager born from a unique collaboration between La Sagra brewery and Molson Coors, masterfully founded by Carlos Garcia. La Sagra Brewery, established in 2011 on the outskirts of Madrid, draws inspiration from the rich cultural fusion of the area, blending influences from three distinct cultures. Embracing Madrid’s vibrant spirit, Madrí Excepcional embodies the essence of a Mediterranean-style lager, boasting a full-bodied flavor and aromatic profile at 4.6% ABV, with a light golden hue.

Madrí, pronounced in the traditional Madrid style, reflects the city’s renowned passion, epitomized by the “Chulapos” of the 19th century, known for their flamboyant attire and spirited demeanor. Today, the term encompasses all residents of Madrid, celebrating their distinctive style and attitude.

So, the next time you spot that familiar face on our bottles and cans, remember the rich history and vibrant culture that inspired Madrí Excepcional. Cheers to a taste of Madrid’s exceptional spirit!