At Jack Daniel’s, we pride ourselves on doing things differently, and it’s this unique approach that gives our whiskey its distinctive character. We meticulously charcoal mellow our whiskey drop by drop before allowing it to age in our own handcrafted barrels. Unlike others, we don’t adhere to a strict calendar for aging. Instead, our Tennessee Sippin’ Whiskey is deemed ready only when our expert tasters give their approval. We rely on our senses, just as Jack Daniel himself did over a century ago. Our Tennessee Whiskey is still evaluated the same way today – by its appearance, aroma, and, of course, its taste. With an alcohol strength of 40 percent, it comes in a bottle